It takes experience and vision to pull together a site strategy designed to drive customers to your site and keep them there.

Are your goals page views (how many times people look at your content), ad impressions (how many times people see your ads) or conversions (how many lookers become customers)? Whatever the need, I’ll put my deep experience with site planning and search engine optimization to work for you.

Content gap analyses and audits show what’s missing in your content plan. I use a simple, proven strategy to fill those gaps and increase page views.

Content is good; metrics-driven content is GREAT. Let me unleash my ninja research skills and help you meet your goals.

By setting a smart editorial strategy, you’ll ensure that your content adheres to your brand voice and big-picture goals. My services include:

• Editorial strategy
• Editorial calendars
• Line + copy editing
• Editorial staff + freelance management

Let me help you create the right strategy for your business.

A site’s not a site without content. Let me help you craft:

• Homepages + channels
• Articles
• Photo galleries
• Video scripts
• Blogs
• Newsletters (including drip campaigns)

I offer training on any combination of the topics above to individuals, companies and schools. I’ve trained staff, contractors and freelancers to use content management systems, analytics programs and blog tools. I can teach in-person, online and via video, screen share and phone. I also do:

• Training
• Documentation
• Surveys